Sunday, July 29, 2012

BOOK REVIEW: ADAPT By TIM HARFORD



F +ve: Failure Positive


By Harish Bijoor



‘Let us try for once not to be right’
-Tristan Tzara

That was classic Tristan Tzara for you. And who is Tristan Tzara to the un-initiated?
A Romanian and French Avant Garde poet, essayist and performance artist. A passionate voice of the anti-establishment Dada movement, which later began to be called Dadaism.  In facetitious sum, a guy who in many ways believed there was a lot of merit in not being correct all the time.

Over to Tim Harford now. Having been a fan of his ‘The Undercover Economist’ column in the Financial Times and an equal fan of his best-selling book of the same title, I picked “Adapt” with a near reverential feeling of wanting to savor and experience. I picked this book to read with a feeling of wanting to discover something new.  Harford however disappoints. This is very old wine in a very new bottle.

It is a mix of the philosophy of Tzara and a very old truth in business, marketing and all of life in reality: Failure is good. Failure teaches us. Failure strengthens us. Failure makes us that much more resilient and that much more innovative. If you have not been a failure, you cannot be a great big success.

Harford essentially treads the path of this old and very resilient truth, and takes us through a very diverse and seemingly un-related tapestries of the battleground of failure. He makes us go through a spaceport in Tequila land to the ruthless street shootings in Iraq and a myriad set of tapestries that make you wonder where you are going.


As you meander through these diverse sets of ground experiences you wonder where you are going once again. Somewhere on the way, you know what he is talking about,  and you literally want to drop the book.   If however you plod on, you will encounter a very compelling basis of logic. You will also enjoy the handcrafted words of Tim Harford, sprinkled with wit and research.

The good part of the book is the very diverse sets of research that lead to this just one compelling argument which is the spine of the book. Failing is good. 

If Tim Harford does anything significant with this effort of his, it is the fact that he underlines the fact that life, management and all business is indeed today very amoebic. There is just no systemic pattern out there. Making meaning out of this pattern lies in the hands of the manager. The Chameleon manager even. The one who fails learns a lot faster than the one who does not. The one who fails is that much more resilient a manager.

Harford is a master with words. Add to it his uncanny ability to weave together psychology, evolutionary biology (whatever that is), anthropology, physics, and his favorite economics, and you have a book that is a good read. A good read not for a path-breaking thought that will take you somewhere, but a feel-good read that tells you that all the failures you have been through have been actually very good for you. You are a richer being today.

Did I have to read this to know this? No.

Follow me on Twitter.com/harishbijoor
Email: harishbijoor@hotmail.com

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